Ocean Casino Resort in Atlantic City announced Thursday a new partnership with USBookmaking, an interactive gaming and sports betting technology company.
Scheduled to begin in March, USBookmaking is planning to provide Ocean’s trading management services and future retail solutions, pending regulatory approvals and obtaining the required platform certification and Casino Service Industry Enterprise License from the New Jersey Division of Gaming Enforcement (NJDGE).
“We are excited to partner with USBookmaking to capitalize on their expertise, offering a best-in-class experience,” Bill Callahan, interim Chief Executive Officer for Ocean Casino Resort, said in a news announcement. “As Ocean continues to strengthen its position within Atlantic City, the addition of a renowned organization such as USBookmaking should only serve to bolster our land-based wagering product.”
A subsidiary of Elys Game Technology, USBookmaking is operational in both online and retail channels throughout Italy via approximately 1,200 web-shops and is now live in North America with six tribal casino customers.
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Elys is planning to process applications to offer sports wagering through its leading-edge betting platform in the U.S. and Canada to large and small casinos as well as independent business venues.
“USBookmaking looks forward to deepening its relationship with Ocean over the next several years. The combination of Ocean’s knowledge of the Atlantic City players’ market and our collective 125+ years of sports wagering experience make for a formidable recipe for success,” USBookmaking president Vic Salerno said. “The Atlantic City market may be competitive, but with Ocean as our partner, USBookmaking is more than ready to take on the challenge.”
The announcement precedes details about a new entertainment experience at Ocean, also planned to be unveiled in 2022.
Ocean recently announced a resort investment of $75 million over the next year. It will feature the highly anticipated addition of more than 460 guest rooms and suites. This comes on the heels of this year’s property improvements by Ocean, which include a redesigned casino floor with new high limit experiences.
“We are delighted to partner with Ocean to offer a highly entertaining and competitive sports wagering product,” said Michele Ciavarella, Executive Chairman of Elys Game Technology. “Our cutting-edge technology built in the competitive European market, coupled with the extensive experience of our USBookmaking team, represents our capability of deploying our North American go-to-market strategy in a wide range of assignments including large premier casino resorts such as Ocean. We are just starting our global expansion plan and fully expect to see rapid adoption of our advanced Elys Gameboard betting technology in the United States and Canada in the coming months.”