Bally’s Atlantic City Moves Forward After Technology Upgrade

Bally’s Atlantic City Moves Forward After Technology Upgrade
By Lou Monaco

A recent technology update at Bally’s Hotel & Casino in Atlantic City closed the casino over several days, but signaled the start of upgrades to the facility and to the customer experience.

The casino reopened last week after a temporary closure that lasted about 38 hours. The technology updates were needed because of a new rewards program Bally’s was rolling out.

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The Bally’s gaming floor was shut down from Feb 16 at 8 p.m. to enable the technical transition required to support the rollout and the casino reopened at 10 a.m. Feb. 18. The restart apparently was successful as New Jersey casino patrons have returned.

“We are pleased to announce that the gaming floor at Bally’s Atlantic City Hotel & Casino has re-opened and that the Bally’s Rewards program is now live,” said Nick Polcino, general manager, Bally’s AC. “The Bally’s Rewards program will provide greater rewards for Bally’s AC’s loyal players and guests while maintaining players’ current tier status. At their convenience, customers are welcome to obtain their new Bally’s Rewards card at our Players Club.”

’Start of Many Exciting Things to Come’

In November, Bally’s was sold by Caesars Entertainment for $25 million to Rhode Island-based Twin River Worldwide Holdings. Twin River then changed its name to Bally’s Corp.

“This is just the start of many exciting things to come at the property,” Polcino said. “We appreciate the support of our players and guests through this transition, and look forward to welcoming them back to Bally’s AC and providing them with an unrivaled gaming and entertainment experience.”

The casino company has said it will spend at least $90 million in upgrades over the next five years at the Boardwalk’s 41-year-old property, according to published reports.

FanDuel opened a temporary sportsbook at Bally’s in December and has plans open a permanent one there in Spring 2021. All nine Atlantic City casinos now have on-location sportsbooks for sports betting.



Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media ( in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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