Bally’s Atlantic City Unveils Plans for New High Limits Room

Bally’s Atlantic City Unveils Plans for New High Limits Room
By Lou Monaco

Bally’s Atlantic City announced Wednesday plans for a new High Limits Room — just after $100 million in renovations began on the property.

The first phase of the room will debut next month and will be completed in November as the casino is continuing to evolve and improve the New Jersey gambling experience for customers.

The room is designed for elite guests and features Mini-Baccarat, Blackjack, Roulette, and Craps tables. The goal is to create a unique ambiance for players and guests, according to a news release.

The upscale lounge will feature plush seating, TVs and light food fare, the release said.

“Our ownership is committed to providing a gaming experience like no other," Nick Polcino, vice president/general manager at Bally's Atlantic City, said in a news release. "The Hight Limits Tables room is just the beginning of the many improvements planned for Bally's Atlantic City. We look forward to sharing more details about our $100 million of planned renovations."

The renovations are expected to continue over the next three years.

In February, Bally’s closed the casino for several days to upgrade technology for the rollout of a new rewards program.

Renovations Began Last Week

Bally’s AC began hotel room renovations on Sept. 17 with the main focus on Bally’s Tower, where 16 new penthouse suites will be built, the release said. Many rooms will feature 50-inch TVs, new lighting, plumbing, bed frames and desks.

Other upgrades include an updated reception area, lobby bar, a $9 million fitness/spa center and $4 million in casino garage upgrades, according to the release.

Bally's Corp. owns and manages 14 casinos across 10 states, a horse racetrack in Colorado and has access to OSB licenses in 14 states.

It also owns Bally's Interactive (mobile sports betting), Monkey Knife Fight (daily fantasy sports), SportCaller (a free-to-play game provider) and Telescope (provider of real-time fan engagement solutions).

Upgrades at Other AC Casinos

Other Atlantic City casinos have announced upgrades this year:

In May, Hard Rock Hotel & Casino announced a $20 million investment in capital improvements, including suite renovations, the opening of a new Starbucks and dining outlet, additional slots and table games and improved beachfront amenities.

Ocean Casino announced on April 19 a reinvestment of $15 million into the resort, team members and surrounding North Beach community.

On April 20, Caesars Entertainment announced a $400 million investment in improvements to its three Atlantic City casinos: Caesars, Harrah’s Resort and Tropicana Atlantic City.



Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media ( in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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