Caesars Announces $400M Investment in Improving Its Atlantic City Property

Caesars Announces $400M Investment in Improving Its Atlantic City Property
By Lou Monaco
Fact Checked by Pat McLoone

The current casino and resort transformation in Atlantic City just got another lift.

Caesars announced Tuesday additional property enhancements at its Atlantic City property that visitors and guests will see over the next six months.

The enhancements include upgrades to its hotel lobby, casino floor and valet, highlighted by a new outdoor pool destination.

This is all part of Caesars Entertainment’s $400 million investment in the AC market by next year, which also includes a $200 million upgrade on property featuring Nobu Atlantic City at Caesars hotel, Gordon Ramsay Hell’s Kitchen (first-ever east Coast location) and more than 750 newly renovated rooms and suites in Caesars’ Centurion and Ocean towers.

“Caesars Atlantic City set the standard for extraordinary experiences in the market, and we are thrilled to continue that legacy by reimagining the property from the moment guests step through the doors,” said John Koster, regional president for Caesars Entertainment’s Eastern Division, in a news release. “This major investment demonstrates our ongoing commitment to elevating guests’ experiences at our resorts as well as advancing the Atlantic City tourism economy.”

Here are some of the enhancements:

  • A redesigned first floor lobby with an all-new Starbucks
  • A renovated pool with two levels of seating of modern lounge chairs, daybeds, and cabanas
  • A bar at the pool overlooking the beach and boardwalk, all from the rooftop of Qua Baths & Spa.
  • The renovated guestrooms and suites, between 450-700 square feet per room, will feature local Atlantic City scenery, the beach, ocean and boardwalk.

“For 43 years, Caesars Atlantic City has been an iconic destination on the Atlantic City Boardwalk and critical to the market’s success over the years,” said Joe Lodise, senior vice president and general manager for Caesars Atlantic City. “The resort transformation at Caesars Atlantic City will further the property’s evolution as one of the country’s leading travel destinations here on the East Coast – bringing the best of Las Vegas right here to the center of the action in Atlantic City.”

New Jersey and Caesars also remain at the forefront for real money online casinos, along with a handful of other states. 

Recent AC Casino, Hotel Resurgence

Caesars’ announcement comes on the heels of two city properties that also have invested in its property transformation.

Ocean Casino Resort will debut its offerings and additions this month and July, with more than $85 million invested in development and enhancements. Highlights include the completion of more than 460 hotel rooms and suites, the debut of The Gallery Bar Book & Games, and many new food and beverage options.

Bally’s Atlantic City debuted its $100 million renovation over the Memorial Day Weekend, which featured a brand-new hotel lobby, new Carousel Bar, 750 new and renovated hotel rooms.

The Yard, a 10,000-square foot outside beer garden-style venue, also debuted at Bally’s AC with live entertainment, a gastro-pub style menu, local and national tap beers and an array of craft cocktails.

All in all, plenty new things to see and do this summer in Atlantic City.

 
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Author

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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