The reinvigoration of Atlantic City took a major step Wednesday.
Caesars Entertainment on Wednesday announced a $400 million investment in “The World’s Famous Playground” where it owns and operates three casinos: Caesars, Harrah’s Resort and Tropicana Atlantic City.
The plans in New Jersey include remodeled room towers; enhancements to the casinos’ gaming floors; new dining concepts with acclaimed restaurant partners; and more additions within the next three years, according to a news release.
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“Building on our rich, 40-year legacy in the market, we are excited to introduce the new Caesars Entertainment to Atlantic City through our $400 million investment and development plan,” Anthony Carano, president and chief operating officer of Caesars Entertainment, said in the release. “These exciting plans over the next three years will revitalize Caesars’ brand of hospitality, and will continue to position Harrah’s, Tropicana, and Caesars Atlantic City as leading resorts in the market. We remain bullish on Atlantic City, and this commitment will further position us for long-term growth and success.”
These investments will look to bolster Atlantic City’s position as a Las Vegas-style destination. It will also focus on revitalizing the Atlantic City Boardwalk.
“My administration has teamed up with corporate, community and government partners in an effort to reestablish Atlantic City as a premier tourist destination in New Jersey,” New Jersey Gov. Phil Murphy said in the release. “This $400 million investment in the city supports our focus on growing the economy, continuing to support Atlantic City, and creating jobs in our state, and I applaud Caesars Entertainment for leading the recovery effort.”
On Monday, Ocean Casino Resort announced a reinvestment of $15 million into the resort, team members and surrounding North Beach community.
The first phase of the project is set for this summer as Caesars Entertainment will unveil $170 million in room enhancements, beginning with about 600 rooms and suites in Caesars’ Centurion and Ocean Towers, as well as Harrah's Atrium Tower, the release said.
At Caesars, the designs will feature a modern Roman aesthetic, drawing inspiration from the local Atlantic City scenery, including the beach, ocean and famed Boardwalk. At Harrah’s Resort, design inspiration was drawn from the resort’s Marina District locale.
“Caesars Entertainment is the country’s largest gaming company, and we are thrilled that Atlantic City is home to three of their casinos,” Atlantic City Mayor Marty Small Sr. said in the release. “This year marks a new era for the city, and we appreciate Caesars’ dedication to the market as the largest employer in Atlantic County. Their three-year reinvestment plan doubles down on this commitment, which will undoubtedly reinvigorate Atlantic City.”