Digital Platform To Buy Lottery Tickets Launches in New Jersey

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By Lou Monaco

Every day, millions of New Jersey residents walk into stores to purchase lottery tickets and today, a Jersey City-based company is taking it to a new level.

Lotto.com Inc., the first digital platform for buying lottery tickets on any device with no app download or deposit required, announced Thursday its official launch in New Jersey.

The company is partnering with Whitehouse Station, New Jersey-based QuickChek, the company’s exclusive retail partner, delivering official state lottery tickets via QuickChek brick and mortar locations and through Lotto.com.

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QuickChek will enable the startup to reach consumers via 138 stores across the state, according to a news release.

“Our team is here to promote the lottery in a way no one else imagined — a digital-first user-centric way that requires no app downloads or deposits,” Thomas Metzger, CEO of Lotto.com, said in a news release. “At Lotto.com, we are on a mission to increase contributions to good causes, tying them to every ticket sold. To help us achieve this, we’ve partnered with QuickChek, a leader in convenience and service. Coupling this offering with our best-in-class lottery distribution platform, we are able to deliver a seamless online experience for players in the most secure way possible.”

Lotto.com is a registered courier of the New Jersey Lottery and only the second licensed lottery courier in the country. The company’s dual mission is to modernize how the lottery is played while increasing its benefit to the public by aiding state funding and bolstering the proceeds that benefit many New Jersey residents, including teachers, police and fire personnel, and other public employees.

The company offers consumers the benefits of a web-based platform — not a mobile app — meaning no downloads are necessary and access from any digital device is possible. In addition, Lotto.com does not require consumers to add money to their account in advance, enabling players to only pay for exactly what they purchase.

“We are no stranger to today’s digital world as we have been providing consumers with convenience through mobile ordering, our mobile rewards app, and the ability to order delivery online,” Don Leech, QuickChek vice president of marketing and operations, said in the release. “Our partnership with Lotto.com will enable us to further meet the needs of consumers who prefer to shop and play online.”

Key Points From Lotto.com

Lotto.com operates an e-commerce platform based on four key points, according to the release:

Convenience: Offering a seamless way to play your favorite lottery games. If you are 18 years old or older, you can pick your lucky numbers manually or use the platform’s Quick Pick random number generator.

Security: Payment info is managed by Lotto.com’s payment partners and physical lottery tickets are stored in the company’s fire-proof vault, which is monitored 24/7.

Safety: Encouraging players to play responsibly, including controls to set spending limits and schedule self-exclusion, age verification and geolocation checks.

Peace of Mind: It is a digital ticket and if you buy it, then you own it with no lost ticket disputes. You will be notified if you win.

By supporting user participation in U.S. state lotteries, Lotto.com helps fund state-run programs across education, parks, emergency responders, veterans' health, and other vital services, according to the news release. Depending on the state, up to 50% of all lottery ticket sales support these initiatives.

As the No. 1 lottery retailer in New Jersey, QuickChek stores have produced $4 million lottery winners in a four-month span between September 2020 and January 2021, including a $33.2 million Powerball jackpot winner on Jan. 31, 2021, the release said.

Lotto.com said it plans to expand to other states in the near future.

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WRITTEN BY
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Lou Monaco
Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.
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Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.
... Read More