The New Jersey Division of Gaming Enforcement has imposed a $10,000 civil penalty against DraftKings for violating regulations against marketing to self-excluded persons, according to a post on the state agency’s website.
The NJDGE released actions and rulings issued between March 16-31 from director David Rebuck. His letter was dated March 18.
The penalty was issued to DraftKings, which offers both casino and sports betting in the Garden State, for sending promotional mailings to 11 self-excluded gamblers, which is strictly prohibited.
Back in February, the state fined the company $500 for marketing and promoting to self-excluded players, along with players who had not reached that level, but whose accounts were in a “cooled-off” status.
The fines against DraftKings did not state that the marketing was an intentional business decision, according to the DGE ruling.
DraftKings has also been fined in two other states for self-exclusion issues.
Bettors may self-exclude from online gambling for as little as one full year before returning to action in New Jersey, with a lifetime option also available. Self-exclusion violations have been a common occurrence among other platforms in the state.
Self-exclusion efforts have been a big part of responsible gaming initiatives. In December, the Pennsylvania Gaming Control Board announced it was teaming with Conscious Gaming to bring "PlayPause," a self-exclusion tool for Internet-based gambling, to Pennsylvania players.
Since launching its online sports betting and casino markets in January, Michigan has also taken steps to help players self-exclude through a “Responsible Gaming Database.”