Key Takeaways from New Jersey August Sports Betting Report

Key Takeaways from New Jersey August Sports Betting Report
By Lou Monaco

New Jersey sports betting enters the fourth quarter of this year on a high note as August total gaming revenue numbers were released by the New Jersey Department of Gaming Enforcement (NJDGE) on Thursday.

September should see much bigger numbers with the NFL and college football every weekend.

New Jersey Sports Betting, August vs. July

Total handle Mobile handleRevenue
August $664.676M $612.867M $52.023M
July $578.729M $529.434M $54.966M
Change Up 14.9% Up 15.8% Down 5.4%

Here are three takeaways from August’s gaming report:

Handle up But Revenue Down

NJ gambling produced $664.7 million in total sports betting handle, a solid increase of 14.9% from July’s $578.7 million. Sports wagering produced revenue of $52 million, down 5.4% from July’s $54.9 million. However, the number marks the sixth consecutive month of revenue $50 million or higher since March.

Online sports betting in New Jersey was $612.86 million, an increase of 15.8% from July’s $529.4 million. Mobile represented 92.2% share of the sports betting market, a nudge of 0.7% upward from July’s 91.5%.

New Jersey Sports Betting, August 2021 vs August 2020

Total handle Mobile handleRevenue
August 2021 $664.676M $612.867M $52.023M
August 2020 $667.979M $601.942M $39.507M
Change Down 0.5% Up 1.8% Up 31.7%

More Platforms Added in August

With the August launches of Barstool Sportsbook, the rebranded Caesars Sportsbook (formerly William Hill) and Betway NJ, bettors and fans in the Garden State will have even more options to wager, with more mobile sites on the way.

Look for Australian-based PlayUp to launch as well over the next month or so, pending final state approval.

Casinos in AC Battling Back

Atlantic City land-based casinos put in a strong August showing with $262.4 million, while NJ online casinos came in at $113.2 million, falling just shy of July’s $118.7 million. Total gaming revenue for the city's casinos combined fell just 2% short of the same period in 2019.

As more vaccinations and efforts to control the ongoing coronavirus pandemic on a daily basis continue, more and more visitors will continue to make their way to the shore.



Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media ( in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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