New Jersey Sports Betting Handle Fails to Reach $1 Billion in September

New Jersey Sports Betting Handle Fails to Reach $1 Billion in September
By Lou Monaco
Fact Checked by Michael Peters

Dating back to last season, the football five-month streak of handling over $1 billion dollars is over in the Garden State.

New Jersey sports betting reported more than $866.71 million dollars in September total handle (mobile and retail), up a whopping 58.5% from August ($546.77 million), but a 14.3% decrease from September 2021 ($1.011 billion) after official numbers were released Monday by the New Jersey Division of Gaming Enforcement (NJDGE).

Mobile sports betting recorded more than $807.77 million, a 58.6% increase from August’s $509.17 million. But that number was a decrease of 12% from  12 months earlier ($918.44 million).

Another slight tick upward for mobile usage occurred for the month of 93.2%, a 0.1% increase from August. It marked the fourth consecutive month above that number for the Garden State.

Last football season, the state posted monthly handles of: $1.011B (September 2021), $1.303B (October), $1.258B (November), $1.230B (December) and $1.349B (January 2022).

The streak ended in February ($985.6M) but the state went over $1 billion one more time in March 2022 ($1.121B), thanks in large part to the NCAA Basketball Tournament.

One bright spot: September sports betting revenue posted more than $97.98 million, a solid 50.1% increase from August ($65,272,385) and up a solid 18.9% from Sept. 2021 ($82,440,420).

September's revenue figure is the second best ever for New Jersey, behind only November 2021 ($114.789M).

New Jersey Sports Betting, September vs. August

Total handle Mobile handleRevenue
September $866.719M $807.776M $97.981M
August $546.774M $509.179M $65.272M
Change Up 58.5% Up 58.6% Up 50.1%

Casinos Back With Mild Increases

New Jersey online casinos rebounded slightly in September for total and internet gaming revenue.

September’s total gaming revenue registered at more than $484.96 million, up 3% from August ($470.68 million) and up 6.9% from September 2021 ($453.56 million).

The monthly internet gaming win was more than $135.24 million, up 2.9% from August ($131.43 million) and up a significant 10.3% from September 2021 ($122.59 million).

Jane Bokunewicz, faculty director of the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism (LIGHT) at Stockton University School of Business, commented on the September numbers in a news announcement.

In early August, Bokunewicz did a Q and A with TopNJCasinos.com.

“Internet gaming continues to play a significant role in Atlantic City casino gaming operations accounting for 31.4% of total casino gaming revenue in September 2022 and 34.3% for the year to date. A significant increase compared to 10.2% and 13.7% respectively in 2019,” Bokunewicz said.

“As evidenced by the performance of Atlantic City’s gaming operators, internet gaming is the fastest growing segment of the gaming industry. According to the American Gaming Association (AGA), internet gaming revenue YTD July in the six states that have legalized Internet gaming was up 41.1%. New Jersey being the first state to legalize online gaming is positioned well to capitalize on this growth trend. At the Global Gaming Expo in Las Vegas last week, Bill Miller, American Gaming Association president, called on industry leaders to 'embrace a digital future.' New Jersey is clearly ahead of the curve.”

New Jersey is one of six states with real money online casinos, along with Connecticut, Delaware, Michigan, Pennsylvania and West Virginia.

Those states, plus Nevada, also have legalized online poker.

New Jersey Sports Betting, Sept. 2022 vs. Sept. 2021

Total handle Mobile handleRevenue
September 2022 $866.719M $807.776M $97.981M
September 2021 $1.011B $0.918B $82.440M
Change Down 14.3% Down 12.0% Up 18.9%

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Contributors

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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