New Jersey Sports Betting, Online Casino Markets Expand with TwinSpires Joining

New Jersey Sports Betting, Online Casino Markets Expand with TwinSpires Joining
By Lou Monaco

Churchill Downs-owned TwinSpires has completed its integration of BetAmerica and is now officially launched among New Jersey sports betting options Friday with its online betting and iGaming platforms.

The TwinSpires Sportsbook is now officially available in eight states as New Jersey joins Arizona, Colorado, Indiana, Michigan, Mississippi, Pennsylvania and Tennessee as jurisdictions offering the operator's product.

“As the official wagering partner of the Kentucky Derby, many sports fans in New Jersey will already be familiar with the TwinSpires brand and its long history with the greatest two minutes in sports," Sean Phinney, VP of marketing at TwinSpires, said in a news release. “We are excited to leverage nearly 150 years of wagering history within the United States to offer New Jerseyans our state-of-the-art online sports betting and iGaming products, promotions and offers.”

TwinSpires now has online casinos in three states: New Jersey, Pennsylvania and Michigan.

Sign-Up Promotion Available

To celebrate its launch in the Garden State, TwinSpires is offering residents of New Jersey a sign-up promotion. New sports bettors to the online app can be eligible for up to $1,000 in bonus bets. New players at the TwinSpires online casino app can be eligible for up to $500 of risk-free casino play over a 24-hour period.

In January, Churchill Downs announced it was moving to a single brand strategy for its online wagering and iGaming platforms.

The brand transition from BetAmerica to TwinSpires began in Michigan in January, along with Colorado, Indiana, Michigan, Mississippi, Pennsylvania and Tennessee, then culminating with New Jersey on Friday.

The BetAmerica 36-hour integration over to TwinSpires began on Tuesday night and culminated on Thursday.

TwinSpires Reportedly for Sale

Bloomberg News has reported that parent company Churchill Downs, Inc. is exploring a sale of the TwinSpires Sportsbook.

TwinSpires is the official betting partner of many races, including the Kentucky Derby, held at Churchill Downs in Louisville, Kentucky.

Churchill Downs Inc. is trying to gauge potential interest in the wagering platform with the aid of an advisor group.

A Bloomberg source said that the TwinSpires sportsbook could be sold for as much as $1.5 billion.

Following the report, the company shares rose to a high of $263.26.



Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media ( in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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