NJ Tops $1 Billion in September Handle & Other Key Takeaways

NJ Tops $1 Billion in September Handle & Other Key Takeaways
By Lou Monaco

With September official gaming figures released Monday by the New Jersey Division of Gaming Enforcement (NJDGE), the state topped the historic $1 billion mark, becoming the first state to accomplish that in a single month for sports betting handle.

Here are three takeaways from the New Jersey sports betting figures:

Historic Mark

Nevada never did it, nor has any other state. New Jersey is the first state to top $1 billion in total sports handle in a single month: $1,011,114,311, up a 52.1% over August's $664.7 million.

Everyone knew how much of a difference NFL betting made and the New Jersey number for September is more proof.

New Jersey’s previous record was $996.3 million in December 2020. Nevada’s highest handle of $659.2 million came in October 2020.

New Jersey Sports Betting, September vs. August

Total handle Mobile handleRevenue
September $1,011.114M $918.443M $82.440M
August $664.676M $612.867M $52.023M
Change Up 52.1% Up 49.9% Up 58.5%

Mobile: The Path to Success

Brick-and-mortar sportsbooks around the state are great ways to gather and experience a sports day of dining, socializing and betting. But when it comes to strictly numbers, nothing beats mobile.

An amazing $918,443,445 (up 49.9% from $612.86 million in August) came via online from Garden State bettors within the monthly total sports handle, making up 90.8% of the market. The number was just short of the record $929.331 million in December 2020.

The year-to-date handle via online: $6,515,647,849.

With Connecticut online sports betting set to begin Tuesday and New York on the path to launching in early 2022, we shall see if this number holds as many bettors from Connecticut and New York cross the border to bet in New Jersey and Pennsylvania (September numbers for the Keystone State will be released Tuesday).

When New York begins online sports betting, the Garden State could lose a significant amount of the market, possible 25% or more, as New Yorkers will more than likely chose to stay in-state.

Top 5 Sports Betting Handles

  • New Jersey, September 2021: $1,011,114,311
  • New Jersey, December 2020: $996,300,794
  • New Jersey, January 2021: $958,717,526
  • New Jersey, November 2020: $931,620,415
  • New Jersey, March 2021: $859,617,961

Note: The Nevada record is $659,899,331 in October 2020. That’s the most for any state other than New Jersey. N.J. has had 13 months higher than that.

Money Coming to State

September sports betting revenue posted at $82.44 million (up 58.5% from August’s $52.023 million), narrowly missed the all-time high of $82.64 million set in January. The top four all-time monthly revenue figures have come in the Garden State, as well as 10 of the top 12.

Win for NJ online casinos was $122.6 million, up 8.3% from August ($113.2 million) and up 39.9% from September 2020 ($87.6 million)

September total gaming revenue was $453.6 million, up 6.1% from August ($427.7 million) and up 40.3% from September 2020 ($323.3 million).



Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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