Paysafe, a specialized payments platform, announced Tuesday it will begin a broad partnership with Bally’s sportsbook and iCasino brands that will expand its New Jersey online casino brand in New Jersey and its online sports betting presence in Arizona.
The partnership streamlines individual customer player deposits for both BallyCasino.com in the Garden State and Bally Bet online sportsbook in Arizona. Bally’s introduced BallyCasino.com just a few weeks ago.
For BallyCasino.com players, whether staying at the Bally’s Atlantic City Casino Resort or enjoying the iCasino product elsewhere in the state, the new deal means they now can quickly and securely fund their account with a credit or debit card, with each individual transaction processed by Paysafe.
“The Bally’s brand has played a ubiquitous role in the evolution of American and global gaming for nearly 50 years, so we’re incredibly proud of our new partnership,” Zak Cutler, CEO of North America iGaming at Paysafe, said in a news release. “In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports betting and iCasino brands, as we extend the partnership into other states over the longer term.”
Paysafe is based in England.
What Customers Can Expect
It is expected both platform integrations with Paysafe immediately will be upgraded to allow access to the company’s alternative payment methods, including its Skrill USA wallet, Paysafecash and paysafecard eCash solutions for players prefer wagering online with cash.
“As we roll out our digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor,” said Adi Dhandhania, COO of North America for Bally's Interactive. “This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”
New Jersey is one of a handful of U.S. states that has real money online casinos, along with Connecticut, Pennsylvania, Michigan, Delaware and West Virginia.
Paysafe Kept Busy Throughout 2021
Last year, Paysafe introduced and operated its platform in Arizona, Connecticut, Louisiana, Michigan, Montana, Virginia and Wyoming, where the company either went live with operators or had received licensing. It is now supporting gaming brands with payments and affiliate marketing in 18 states plus Washington, D.C.
Those brands include PointsBet and WynnBET in others states, as well as Betfred Sports USA, FOX Bet, Golden Nugget Online Gaming, Fubo Sportsbook, PlayUp, SuperBook Sports and the Virginia Lottery.
In Canada, Paysafe has a payments partnership with PlayAlberta.ca, after its launch of Alberta’s only regulated online gambling website in 2020. Paysafe also has Canadian processing partnerships with Atlantic Lottery Corporation, BCLC, Loto-Quebec and Ontario Lottery and Gaming (OLG).
In January 2022, it announced its expansion into New York and is processing account online deposits and payouts for New York bettors and is already powering several New York-focused affiliate programs.