Play’n Go Keeps Up Momentum in New Jersey by Teaming with BetMGM

Play’n Go Keeps Up Momentum in New Jersey by Teaming with BetMGM
By Lou Monaco
Fact Checked by Pat McLoone

Already enjoying robust iGaming success, New Jersey online casinos gained another game combination this week.

London-based Play’n GO continued its U.S. expansion, adding BetMGM to its roster of clients in the state.

Play’n Go will offer BetMGM customers a selection of classics and new releases, such as Cash Pump, Blinged, Ankh of Anubis and Cat Wilde and the Lost Chapter, among others.

Both companies also announced they will work closely to bring Play’n Go games into more regulated states soon, including Michigan.

New Jersey and Michigan are among a handful of states that have legal real money online casinos.

Pennsylvania, Delaware, West Virginia and Connecticut complete the group that provides residents with online slots as well as mobile table games such as roulette and blackjack.

Those states, along with Nevada, also have online poker.

Play’n Go’s Aggressive Push

In September, Play’n GO launched in New Jersey for the first time via a content partnership with PokerStars, which built upon the studio’s Michigan license acquisition in July.

The company also debuted in the newly regulated market of Ontario, Canada, in March as part of its broader North American push.

“We’ve only been live in the U.S. for a few short weeks, and we are already gaining significant momentum,” said Magnus Olsson, chief commercial officer of Play'n Go, in a news release. “BetMGM needs no introduction, as one of the most trusted names in U.S. gaming. This partnership gives a large New Jersey audience access to some of the most popular online slots in the world.”

Keep an eye out for the NJ BetMGM casino bonus code.

Olsson went on to talk more about the company’s foray into North America.

“This is a hugely exciting time for Play’n GO in North America,” he said. “We recently exhibited at G2E for the first time and our content is already performing strongly in New Jersey and Ontario. We are absolutely focused on ensuring Play’n GO becomes the casino entertainment supplier of choice in regulated markets across the region, as it already is in Europe and Latin America.”

Slight Bounce in September

In the September report by the New Jersey Division of Gaming Enforcement (NJDGE), the state’s online casinos rebounded a bit in total and internet gaming revenue.

September’s total gaming revenue posted at more than $484.96 million. That was up 3% from August ($470.68 million) and up 6.9% from September 2021 ($453.56 million).

The monthly internet gaming win was more than $135.24 million, up 2.9% from August ($131.43 million) and up a significant 10.3% from September 2021 ($122.59 million).

New Jersey sports betting results were mixed.

The Garden State posted a handle of more than $866.7 million, way higher than August’s number of $546.8 million. However, that mark was less than the $1.011 billion notched in September 2021.

The October numbers will be released in a few weeks.

TopNJCasinos monitors the state’s revenue and handle each month as well as provides NJ sportsbook promo codes.

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Contributors

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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