Rush Street Partners with Pariplay in NJ Online Casino Market

Rush Street Partners with Pariplay in NJ Online Casino Market
By Lou Monaco

Rush Street Interactive on Thursday announced a partnership with Pariplay to become the first online casino operator in the nation to have its games on New Jersey’s PlaySugarHouse.com.

Pariplay, part of The Aspire Global Group, will complement PlaySugarHouse’s current inventory of over 750 online casino and live dealer table games, according to a news release. PlaySugarHouse offers a match of a new customer's first deposit, up to $250, the release said.

CHECK OUT: More on New Jersey iGaming

“We are excited to partner with Pariplay to be the first online operator in the U.S. to bring these top-quality casino games to our players,” Richard Schwartz, president of RSI, said in a news release. “European players love the variety and innovation of the Pariplay games portfolio, and we anticipate that our PlaySugarHouse.com New Jersey players will love playing them just as much.”

Rush Street, which is based in Chicago, also operates BetRivers.com in Pennsylvania.

“We’re delighted to partner with RSI and further our expansion into regulated markets by going live in the United States market for the first time in Pariplay’s history,” Adrian Bailey, managing director for Pariplay, said in the news release. “Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content. We look forward to building an enduring partnership with them and exploring how our games resonate with US players.”

More on Pariplay

The partnership between Rush Street and Pariplay will give New Jersey slots players access to a variety of Pariplay game titles, including “Amazing Riches,” “Dragons of the North” and “Wolf Riches,” all of which have become popular in the European gaming market, according to the release.

The international gaming company, founded in 2010, is a business-to-business provider of iGaming solutions and games.

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Author

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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