With their roots tracing all the back the early 1990s in Sweden, Unibet has become a global brand under the Kindred Group. Purchased from college student Anders Strom in 1997, Unibet and the Kindred Group are said to have 25 million players world-wide.
Now, partnering with the Hard Rock Casino in New Jersey, Unibet has an online platform to showcase their brand and products to the Garden State. Launching in mid-2019 and licensed in New Jersey, the site is still in its soft launch period, and they’ve an adequate amount to attract the attention of online casino players. Let’s check it out.
Broken down into three steps, the registration process is all on one page at Unibet. Here are the different steps. This takes literally one minute to complete and you can get on your way and start playing:
In addition to their partnership with Hard Rock, Unibet has enlisted some of the best in the business when it comes to gaming software. With companies such as IGT, NetEnt, Evolution Gaming and Microgaming in the fold, Unibet’s 240+ games are run by some of the very best.
The experience on Unibet conjures up one word: comfortable. This is an extremely relaxed and laid back site. The green coloring is inviting and everything is laid out well, including the slideshow of ads along the top of the page. At the bottom of the screen, there is a “Support” button which is instant access to FAQs and can lead to Live Chat if needed.
On the mobile version, there are less games available, but again, this is all still a work in progress, especially for this brand — don’t expect everything immediately!
Being strictly an online outlet, Unibet has almost everything they need to compete. The one major thing they need to address (which you can confidently assume they will) is adding an iOS app. This is a huge chunk of a potential player base. However, for Android users, there are detailed instructions for how to download, as Google Play has policies against casino apps.
While it may not be the largest list of games to choose from, they still have over 240 items to choose from. There are close to 240 online slots, which include popular titles such as Aladdin’s Legacy.
When it comes to table games, Unibet currently has eight titles, including American Roulette, Blackjack, Multihand Blackjack Pro, Singlehand Blackjack Pro, French Roulette, Roulette Advance, Roulette Master and Three Card Poker. This is far less than some major competitors, but considering Unibet has only just launched its online casino in the United States, this is a welcomed start.
Unibet has two welcome offers and an additional two promotions for players to take advantage of.
Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.
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